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News 2016

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Netflix add in catalog the first Italian series

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Netflix mette in catalogo la prima serie italiana

Martina Ondei

Tra le critiche principali mosse a Netflix ai tempi (ormai remoti) del suo approdo in Italia c'era la mancanza di serie tv italiane. Come riportato in questo articolo di Panorama, Joris Eversm precisa: "Le nostre selezioni a livello locale non sono comunque standard: stiamo cercando di capire cosa vogliono gli italiani, cosa guardano in tv, quali sono i dvd che noleggiano, in parole povere quali sono i loro gusti".



Netflix pare essersi guardato attorno a sufficienza negli ultimi quattro mesi ed ora si prepara al grande salto. A partire da oggi, venerdì , per la prima volta, una serie nostrana sbarcherà nel catalogo di Netflix Italia. La serie tv in questione è Boris, una fiction da 42 episodi da 25 minuti l'uno, distribuiti in tre stagioni (qui la recensione di Aldo Grasso per il Corriere). Boris è stata prodotta dal al per Fox e trasmessa dapprima su Sky ed in seguito in chiaro su Cielo e Rai 3. Come riportato nel seguente articolo di Wired.it, Boris è disponibile sul portale di Netflix dalla mezzanotte di oggi. La scelta di Boris fra le tante serie disponibili appare tutto fuorché scontata, essa è infatti un prodotto molto apprezzato dalla critica ma non amatissimo dal pubblico, vicino al gusto internazionale più che a quello nostrano e con un contenuto ed una realizzazione non convenzionali, tanto da avere come sottotitolo La fuori serie italiana.


Oggi è dunque un giorno importante per il dipartimento italiano dell'azienda californiana. Un primo test per strutturare l'integrazione di contenuti internazionali e territoriali in un catalogo definito e coerente, per saggiare il gradimento degli italiani verso prodotti non solo americani e per vedere se qualcuno fruirà tramite Netflix di contenuti già ampiamente disponibili altrove.



Fonti: Panorama, Corriere della Sera, Wired.it

Netflix adds in catalog the first Italian series

Martina Ondei

Among the main criticisms directed to Netflix at the times (now remote) of its arrival in Italy there was the lack of italian tv series. As reported in this article of Panorama, Joris Eversm specifies: "Our selections at local level are anyway not standard: we're trying to understand what Italians want, what they watch on TV, what are the dvd that they rent, in other words what are their tastes".



Netflix seems to have looked around enough in the last four months and now is preparing for the big jump. Starting today, Friday , for the first time, an Italian series will arrive in the catalog of Netflix Italia. The TV series in question is Boris, a fiction from 42 episodes of 25 minutes each, distributed in three seasons (here the review by Aldo Grasso for Corriere). Boris has been produced from to for Fox and transmitted first on Sky and later in clear on Cielo and Rai 3. As reported in the following article of Wired.it, Boris is avalaible on the portal of Netflix from midnight tonight. The choice of Boris among the many available series appears anything but obvious, it's in fact a product much appreciated by the critics but not very beloved by the public, close to the international taste more than to the Italian one and with a content and an unconventional realization, so much to be subtitled La fuori serie italiana (The Italian off series).


Today is therefore an important day for the Italian department of the Californian company. A first test to structure the integration of international and local contents in a defined and consistent catalog, to test the popularity of the Italians on products not only Americans and to see if someone will enjoy through Netflix contents already widely available elsewhere.



Sources: Panorama, Corriere della Sera, Wired.it

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