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News 2007

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Boris: a comic complaint to the Italian tv

| WhipArt.it

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Boris: una denuncia comica alla tv italiana

Fabio Collini -


Tags: Boris, fiction, fox


Da lunedì va in onda su Fox, Boris, una sitcom cattiva e scorretta sul mondo delle fiction italiane. Che il mondo della serialità nostrana stia cambiando?


In questi giorni le nostre città sono invase da affissioni pubblicitarie che promuovono Boris, prima sitcom italiana realizzata da un canale satellitare.

E così da lunedì alle su Fox va in onda questa esilarante fuori-serie (come gli stessi produttori la definiscono) televisiva ideata e prodotta dalla Wilder di Lorenzo Mieli e ispirata al mondo della fiction italiana. Già dalla sua anteprima, Boris aveva riscattato successo tra critici e addetti ai lavori. Purtroppo da un punto di vista di share i primi 2 episodi non hanno riscosso molti consensi (117.000 spettatori il primo e solo 90000 il secondo), ma se mai la serie dovesse essere acquistata da una rete generalista, di sicuro diventerà molto popolare.

Come sostiene Fabrizio Salini, direttore dell'intrattenimento dei canali di Fox Italia, Boris "è un progetto all'insegna dell'irriverenza e dell'innovazione", una sorta di etichetta/verità, parodia/denuncia di quello che accade nei dietro le quinte delle fiction nostrane, e lo fa con un linguaggio molto disinvolto e scene parecchio esplicite. Il mal capitato protagonista è Alessandro (interpretato da Alessandro Tiberi), giovane stagista (con contratto d'assunzione inesistente e lettera di dimissioni già firmata) alla sua prima esperienza su un set televisivo. A fargli da balia c'è l'assistente alla regia (Caterina Guzzanti, ironia della sorte l'attrice ha appena finito di vestire anche lei i panni della stagista a Mai dire Martedì). Ci troviamo sul set de Gli occhi del cuore 2, una soap opera, la cui prima serie era stata interrotta alla terza puntata a causa degli ascolti troppo bassi. Nonostante questo la produzione crede ancora nel progetto e decide di investire in questa seconda serie di ambientazione ospedaliera (set preferito per quasi tutte le fiction italiane, da Vivere a Incantesimo, da Medicina Generale a Nati Ieri) che vede come protagonisti due giovani attori non molto talentuosi ma ben immanicati con la rete (lui, Stanis, è Pietro Sermonti, post Medico in famiglia, mentre lei è Carolina Crescentini post Notte prima degli esami 2).

A loro si aggiungono un direttore della fotografia cocainomane e un regista (Francesco Pannofino) stressato e un po' isterico. Il Boris del titolo non è altro che il pesce rosso portafortuna sempre presente sul set.

In ogni episodio troviamo anche guest star d'eccezione come Elio (delle Storie Tese, che ne canta anche la sigla) e Giorgio Tirabassi. Questa prima serie di Boris prevede 14 episodi. Si sta, però, già pensando ad una seconda serie.

Quello che diversifica questa nuova fuori-serie dalle normali sitcom italiane è il carattere politicamente scorretto: non siamo all'insegna del buonismo, ma anzi per la prima volta si dimostra come solo chi si sa vendere e sa scendere a compromessi riesce a farsi strada in questo ambiente.

Più che nostrana la serie sembra prodotta in America, magari da uno di quei canali via cavo come HBO, che tanti prodotti di successo hanno creato (da Sex & the City a I Soprano), che in comune con Boris hanno, secondo quanto sostiene il regista Luca Vendruscolo, la libertà di poter esprimere concetti con sarcasmo e cattiveria.

Un punto a favore di Boris è anche il costo contenuto. Per ogni episodio ci sono voluti circa 100000 euro, compresi anche i costi della massiccia campagna promozionale, iniziata lo scorso autunno con promo televisivi, affissioni, annunci sui giornali e un mini blog collegato a Repubblica.it.

Boris: a comic complaint to the Italian tv

Fabio Collini -


Tags: Boris, fiction, fox


From Monday airs on Fox, Boris, an evil and incorrect sitcom about the world of the Italian drama. Is the world of the Italian seriality changing?


In these days our cities are invaded by advertising panels that promote Boris, first Italian sitcom created by a satellite channel.

And so from Monday at on Fox airs this hilarious off-series (as the same producers define it) created and produced by Wilder of Lorenzo Mieli and inspired by the world of the Italian drama. Since its preview, Boris had redeemed success among critics and insiders. Unfortunately from a point of view of share the first 2 episodes haven't collected many consents (117,000 viewers the first one and only 90,000 the second one), but if ever the series should be purchased from a generalist network, certainly it will become very popular.

As claimed by Fabrizio Salini, director of entertainment of Fox Italy channels, Boris "is a project marked by irreverence and innovation", a kind of label/truth, parody/denunciation of what happens behind the scenes of the Italian drama, and it does with a language very casual and scene quite explicit. The unfortunate protagonist is Alessandro (played by Alessandro Tiberi), young intern (with inexistent employment contract and resignations letter already signed) at his first experience on a TV set. To do nanny at him there's the first assistant director (Caterina Guzzanti, twist of fate the actress has just finished even her to play the role of the intern in Mai dire Martedì (Never say Tuesday)). We are on the set of Gli occhi del cuore 2 (The eyes of the heart 2), a soap opera, whose first season has been interrupted to the third episode due of audience too low. Despite this the production still believes in the project and decides to invest in this second season of hospital environment (favorite set for almost all Italian drama, from Vivere (Live) to Incantesimo (Enchantment), from Medicina Generale (General Practice) to Nati Ieri (Born Yesterday)) whose protagonists are two young actors not very talented but well supported by the network (he, Stanis, is Pietro Sermonti, post Medico in famiglia (A Doctor in the Family - Original format: Médico de familia), while she is Carolina Crescentini post Notte prima degli esami oggi 2 (Night before the exams 2)).

To them are added a cocaine addict director of photography and a director (Francesco Pannofino) stressed and a bit hysterical. The Boris of the title is nothing more than the goldfish luck always present on set.

In each episode we also find a guest star of exception as Elio (Elio of Elio e Le Storie Tese, who also sings the theme song) and Giorgio Tirabassi. This first season of Boris includes 14 episodes. It's, however, already thinking about a second season.

What diversifies this new off-series from the normal Italian sitcom is the politically incorrect character: it isn't dedicated to doing good, but rather for the first time it shows that only someone who can sell himself and can compromise he's able to make his way in this environment.

More than Italian the series seems produced in America, perhaps by one of those cable channels like HBO, which have created many successful products (from Sex & the City to The Sopranos), which have in common with Boris, according to the assertions of the director Luca Vendruscolo, the freedom to express concepts with sarcasm and nastiness.

A point in favor of Boris is also the low cost. For each one has been needed about 100,000 euros, including also the costs of the massive promotional campaign, started in last Autumn with television promos, billboards, newspaper advertisements and a mini blog connected to the site Repubblica.it.

List of the news 2007

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April 26, 2007 | TVblog

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April 18, 2007 | Corriere della Sera

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News 2007 - Gli occhi del cuore (The eyes of the heart) in download

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News 2007 - Fox Channels/1: 103 thousand viewers for "Boris"

April 17, 2007 | Editoriale Duesse

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April 17, 2007 | L'Unità

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April 17, 2007 | ADVexpress

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April 16, 2007 | La Stampa

Aerial
News 2007 - "Boris, absolute premiere"

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News 2007 - Green Media develops the launch of Boris: the new television series of FOX International Channels Italy

April 16, 2007 | Immediapress

Green Media develops the launch of Boris: the new television series of FOX International Channels Italy
News 2007 - How many sneers to the Tv series with the goldfish «Boris»

April 16, 2007 | Il Giornale

How many sneers to the Tv series with the goldfish «Boris»
News 2007 - Phenomenon "Boris": director is Vendruscolo from Udine

April 13, 2007 | Messaggero Veneto

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News 2007 - «Boris», on Fox arrives the drama that mocks the television

April 13, 2007 | Corriere della Sera

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News 2007 - Boris. The new drama by Fox Channels Italy

April 12, 2007 | 7 Seven Magazine

Boris. The new drama by Fox Channels Italy
News 2007 - Carolina, starlet for drama. "The set can be a jungle"

April 12, 2007 | La Repubblica

Carolina, starlet for drama. "The set can be a jungle"
News 2007 - "Boris", the drama that mocks the drama. Vices, caprices and disasters of a tv set

April 12, 2007 | La Repubblica

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News 2007 - «Boris», the drama that laughs about drama

April 06, 2007 | Il Giornale

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News 2007 - EelST on Sky Cinema 1

April 04, 2007 | Elio e Le Storie Tese

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News 2007 - Eliatics interviews part 2

April 03, 2007 | Elio e Le Storie Tese

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News 2007 - Boris, look at how it crushes the drama

March 27, 2007 | La Stampa

Boris, look at how it crushes the drama
News 2007 - Elio makes the theme song of Boris

March 14, 2007 | TVblog

Elio makes the theme song of Boris
News 2007 - Surprise: unreleased track of EelST

March 14, 2007 | Elio e Le Storie Tese

Surprise: unreleased track of EelST
News 2007 - Boris, the series by Fox Italy launched via blog

March 08, 2007 | TVblog

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News 2007 - Boris, the first tv series produced by Sky

February 26, 2007 | TVblog

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