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Green Media develops the launch of Boris: the new television series of FOX International Channels Italy

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Green Media (XALTIA media company) sviluppa il lancio di Boris: la nuova serie televisiva di FOX International Channels Italy

Lancio servizio Boris per Fox

Ufficio Stampa - XALTIA S.p.A.


Roma, : Green Media, la media company di XALTIA, ha sviluppato per FOX International Channels Italy il lancio della nuova serie Boris, prima produzione italiana di Fox, sui new media attraverso una strategia convergente e multicanale.

La media company del Gruppo XALTIA ha sviluppato un blog focalizzato sul "making of" della serie (www.borisblog.tv) dove gli utenti hanno innescato una conversazione sulla produzione attraverso anticipazioni, contenuti esclusivi, interviste al regista, agli autori ed altre figure chiave del processo di creazione di Boris.

Il Blog, che sta avendo uno straordinario successo è stato fortemente seguito ed animato fin dalla sua fase di lancio.


Oltre il blog, GreenMedia ha sviluppato il minisito ufficiale della serie (www.foxtv.it/boris) che contiene informazioni, contenuti esclusivi, giochi e un diario di scena dove seguire step by step le fasi dell'on-air.


Grazie alla capogruppo XALTIA è stato creato un set di servizi mobile premium fruibile da tutti gli operatori mobili italiani (TIM, Wind, Vodafone e TRE), come le anticipazioni video direttamente sul telefono cellulare degli utenti iscritti e il download di goodies della serie.


Luca Tomassini, Presidente e amministratore delegato di XALTIA e Green Media ha dichiarato: "L'operazione conferma le nostre capacità nello sviluppo di progetti integrati e convergenti e la nostra particolare attenzione verso un mercato in grande fermento come quello dei broadcaster nello sviluppo di strategie new media complesse e sempre più elaborate".


GreenMedia


GreenMedia è la media company di XALTIA, dedicata alla produzione, distribuzione di contenuti e format specifici per i digital new media. Gestisce il canale televisivo PRIMO, su Mobile TV 3G, Videoportali UMTS, WebTV, IPTV, Mediacenter MS e TV Satellitare. L'offerta di GreenMedia riguarda: produzioni televisive per digital new media, digital format Hi-Q vertical content e distribuzione di format. GreenMedia lavora quotidianamente in stretta collaborazione con case di produzione e player della produzione televisiva, del video e del digital imaging, per ideare e sviluppare format innovativi da portare sul mercato dei media convergenti. Sviluppa canali "cross media" tematici di contenuto, verticali e specialistici, di alta qualità e creati attraverso accordi e contributi dei migliori player dei singoli mercati. Per informazioni, visitare il sito web www.greemedia.it


Per maggiori informazioni: Ufficio stampa
Maria Flavia Timperi
XALTIA S.p.A.
m.timperi@xaltia.it

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Green Media (XALTIA media company) develops the launch of Boris: the new television series of FOX International Channels Italy

Launch service Boris for Fox

Press Office - XALTIA S.p.A.


Rome, : Green Media, XALTIA's media company, has developed for FOX International Channels Italy the launch of the new series Boris, first Italian production of Fox, on new media through a convergent and multi-channel strategy.

XALTIA Group's media company has developed a blog focused on the "making of" of the series (www.borisblog.tv) where users have triggered a conversation on the production through anticipations, exclusive contents, interviews to the director, to the authors and to other key figures in the creation process of Boris.

The Blog, which is having an extraordinary success has been strongly followed and animated since its launch phase.


Besides the blog, GreenMedia developed the official minisite of the series (www.foxtv.it/boris) which contains informations, exclusive contents, games and a diary of scene where to follow step by step the phases of the on-air.


Thanks to the parent company XALTIA has been created a set of premium mobile services usable by all Italian mobile operators (TIM, Wind, Vodafone and H3G), as the video previews directly on the mobile phone of the subscribers and the download of goodies of the series.


Luca Tomassini, President and CEO (Chief Executive Officer) of XALTIA and Green Media has said: "This work confirms our capabilities in the development of integrated and convergent projects and our attention to a market with great ferment as the one of the broadcasters in the development of strategies new media complex and ever more sophisticated".


GreenMedia


GreenMedia is XALTIA's media company, dedicated to the production, distribution of contents and specific formats for digital new media. It manages the tv channel PRIMO, on Mobile TV 3G, Videoportals UMTS, WebTV, IPTV, Mediacenter MS and Satellite TV. The offer of GreenMedia regards: tv productions for digital new media, digital format Hi-Q vertical content and distribution of formats. GreenMedia works daily in close collaboration with production companies and player of the tv production, of the video and digital imaging, to create and develop innovative formats to bring to the market of the converging media. It develops thematic "cross media" channels of content, vertical and specialized, of high quality and created through agreements and contributions of the best player of the individual markets. For informations, visit the website www.greemedia.it


For more information: Press office
Maria Flavia Timperi
XALTIA S.p.A.
m.timperi@xaltia.it

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