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News 2007

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117 thousand viewers on Fox for the premiere of Boris. Starting partnership with Crodino

| ADVexpress.it

ADVexpress.it - Article - 117 thousand viewers on Fox for the premiere of Boris. Starting partnership with Crodino - Page 01 ADVexpress.it - Article - 117 thousand viewers on Fox for the premiere of Boris. Starting partnership with Crodino - Page 02 ADVexpress.it - Article - 117 thousand viewers on Fox for the premiere of Boris. Starting partnership with Crodino - Page 03

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117 mila spettatori su Fox per la prima di Boris. Al via partnership con Crodino


Tutti i lunedì il gorilla testimonial della bevanda Campari presenterà e chiuderà le puntate della prima fiction prodotta da Fox Channels Italy. Si tratterà di 14 billboard da 10" con 14 sketch prodotti da Fox Channels Italy e sviluppati con la creatività di Erminio Perocco e Francesco Bruti.

Come comunicato da Fox, sono stati ottimi i risultati di Boris, la serie tv italiana in onda ieri alle sul canale 110 di SKY. In una fascia oraria abitualmente occupata da serie televisive internazionali, Boris ha fatto registrare un incremento di ascolti del 194% rispetto agli altri lunedì; Il primo episodio è stato infatti seguito da 117.000 spettatori per uno share su satellite del 18,1% nella fascia d'età 15-49 classe socio economica medio alta. Il secondo episodio ha registrato un'audience di 90.000 spettatori con uno share su satellite del 15,4% (15-49 anni classe socio economica medio alta). Nel complesso, i due episodi di Boris, la prima fiction prodotta da Fox Channels Italy, hanno tenuto incollati agli schermi in media 103.000 spettatori con uno share su satellite del 16,8% nella fascia d'età 15-49 classe socio economica medio alta.


«Siamo molto soddisfatti dei risultati raggiunti da Boris - afferma Fabrizio Salini, Direttore dei canali di intrattenimento di Fox Channels Italy - Va sottolineata la performance molto positiva proprio sul nostro target di riferimento, costituito da un pubblico adulto: il 13% degli spettatori della tv satellitare (15-54 anni) ha seguito la fiction di FOX. E' un dato che premia il lavoro e l'impegno svolti per realizzare e promuovere la prima fiction di produzione italiana proposta agli abbonati Sky da Fox Channels Italy.». Buono anche lo share su tv che è stato del 1,5% (15-49 anni classe socio economica medio alta). Nel complesso, i canali Fox sono stati seguiti nel prime time di ieri da circa un abbonato SKY su quattro (22%), che nella fascia d'età 15-49 sale al 27%.


Sul fronte promozionale e pubblicitario invece, davanti alla crescente quantità di spot e alla frammentazione dell'audience, Fox in collaborazione con Crodino, marchio del gruppo Campari, ha pensato ad un modo nuovo per promuovere il programma: intrattenere il consumatore facendolo divertire e facendogli trascorrere un po' di tempo con il Gorilla più famoso d'Italia. Così, da testimonial di Crodino, il Gorilla è diventato un presentatore d'eccezione.


Su Fox tutti i lunedì alle , il mitico Gorilla del Crodino presenta e chiude tutte le puntate di Boris. 14 billboard da 10" con 14 sketch dell'analcolico biondo che fa impazzire il mondo prodotti da Fox Channels Italy per Crodino e sviluppati con la creatività di Erminio Perocco e Francesco Bruti.


"Siamo molto soddisfatti del lavoro che abbiamo fatto insieme a Campari - afferma Alessandro Militi, Sales Marketing Manager di Fox Channels Italy - Vedere un testimonial famoso come il Gorilla che presenta la nostra prima fiction è un segnale forte di come l'unione tra 2 brand noti renda possibile creare un gioco che faccia divertire il pubblico. Siamo riusciti a trasmettere allo spettatore di FOX lo spirito esilarante, sorprendente e ironico del brand Crodino. Nostra intenzione è proporre allo spettatore una vera esperienza di intrattenimento, sperando che la scelta sia premiata da una maggiore attenzione da parte del pubblico".

117 thousand viewers on Fox for the premiere of Boris. Starting partnership with Crodino


Every Monday the gorilla testimonial of the drink Campari will present and will close the episodes of the first drama produced by Fox Channels Italy. It will be about 14 billboards of 10 seconds with 14 sketches produced by Fox Channels Italy and developed with the creativity of Erminio Perocco and Francesco Bruti.

As reported by Fox, have been excellent the results of Boris, the Italian tv series aired yesterday at on channel 110 on SKY. In a time slot normally occupied by international TV series, Boris has reported an increase of audience of 194% compared to the others Monday; The first episode has been indeed watched by 117.000 viewers for an audience share on satellite of the 18.1% in the age group 15-49 in the social economic class medium high. The second episode has registered an audience of 90.000 viewers with a share on satellite of the 15.4% (15-49 years in the social economic class medium high). Overall, the two episodes of Boris, the first drama produced by Fox Channels Italy, have kept glued to the screens on average 103.000 viewers with a share on satellite of the 16.8% in the age group 15-49 socio economic class medium high.


«We are very satisfied with the results achieved by Boris - says Fabrizio Salini, director of entertainment channels of Fox Channels Italy - It must be underlined the excellent performance just on our target audience, made up of an adult audience: the 13% of the viewers of the satellite TV (15-54 years) has viewed the drama of FOX. It's a number that rewards the work and the commitment performed to realize and promote the first drama produced in Italy proposed to Sky subscribers by Fox Channels Italy.». Good also the share on tv which has been of the 1.5% (15-49 years in the social economic class medium high). Overall, the Fox channels have been followed in yesterday prime time by about one SKY subscriber on four (22%), which in the age group 15-49 rises to the 27%.


On the promotional and advertising front instead, in front of the growing amount of commercials and audience fragmentation, Fox in collaboration with Crodino, brand of the group Campari, has thought to a new way to promote the program: entertain the consumer making it fun and making him spend a bit of time with the Gorilla most famous of Italy. So, from testimonial of Crodino, the Gorilla has become a presenter of exception.


On Fox every Monday at , the mythical Gorilla of the Crodino introduces and closes all the episodes of Boris. 14 billboards of 10 seconds with 14 sketches of the non-alcoholic blonde that makes crazy the world produced by Fox Channels Italy for Crodino and developed with the creativity of Erminio Perocco and Francesco Bruti.


"We are very satisfied with the work we have done together with Campari - says Alessandro Militi, Sales Marketing Manager of Fox Channels Italy - Watching a famous testimonial as the Gorilla presenting our first drama is a strong signal of how the union of two well-known brands makes it possible to create a game that entertain the audience. We managed to communicate to the viewer of FOX the spirit hilarious, surprising and ironic of the brand Crodino. Our intention is to propose to the viewer a true entertainment experience, hoping that the choice is rewarded by greater attention from the public".

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